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Origins

Gary D. Rhodes and Robert Singer

in Consuming Images: Film Art and the American Television Commercial

Published in print:
2020
Published Online:
September 2020
ISBN:
9781474460682
eISBN:
9781474481083
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474460682.003.0002
Subject:
Film, Television and Radio, Film

Understanding the television commercial’s evolution from its inception to the late 1950s illustrates how it was influenced by the classical Hollywood style, and that its very adoption of that style ... More


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