Barry M. Katz
- Published in print:
- 2015
- Published Online:
- May 2016
- ISBN:
- 9780262029636
- eISBN:
- 9780262330923
- Item type:
- book
- Publisher:
- The MIT Press
- DOI:
- 10.7551/mitpress/9780262029636.001.0001
- Subject:
- Business and Management, Business History
Make it New studies the formation of a professional design practice in California’s Silicon Valley and its role in the region’s “ecosystem of innovation.” In 1980, about midpoint in the story, the ...
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Make it New studies the formation of a professional design practice in California’s Silicon Valley and its role in the region’s “ecosystem of innovation.” In 1980, about midpoint in the story, the San Francisco Bay Area was at best a marginal presence in the design world. Today there are, arguably, more designers working in Northern California than anywhere else in the world. Specifically, the book has three principal objectives: First, to show how design, no less that the region’s iconic technology companies, its legal and financial institutions, and its universities, became an integral component in the growth of the economic engine of the United States; Second, to trace the formation of a design community in the San Francisco Bay Area and describe the evolution of design practice; Third, to document the extension of design into a progressively larger field of industries and organizations and explain the dramatic rise in acceptance of design as an element of organizational strategy. Drawing upon corporate records, private collections, university and museum archives, and approximately 200 interviews with key figures from the 1950 to the present, Make it New is the first book to explore the role of design in the formation of the most powerful economic engine in the world.Less
Make it New studies the formation of a professional design practice in California’s Silicon Valley and its role in the region’s “ecosystem of innovation.” In 1980, about midpoint in the story, the San Francisco Bay Area was at best a marginal presence in the design world. Today there are, arguably, more designers working in Northern California than anywhere else in the world. Specifically, the book has three principal objectives: First, to show how design, no less that the region’s iconic technology companies, its legal and financial institutions, and its universities, became an integral component in the growth of the economic engine of the United States; Second, to trace the formation of a design community in the San Francisco Bay Area and describe the evolution of design practice; Third, to document the extension of design into a progressively larger field of industries and organizations and explain the dramatic rise in acceptance of design as an element of organizational strategy. Drawing upon corporate records, private collections, university and museum archives, and approximately 200 interviews with key figures from the 1950 to the present, Make it New is the first book to explore the role of design in the formation of the most powerful economic engine in the world.
Barry M. Katz
- Published in print:
- 2015
- Published Online:
- May 2016
- ISBN:
- 9780262029636
- eISBN:
- 9780262330923
- Item type:
- chapter
- Publisher:
- The MIT Press
- DOI:
- 10.7551/mitpress/9780262029636.003.0006
- Subject:
- Business and Management, Business History
The concluding chapter examines the nature of professional practice as it has matured over the last 20 years. The chapter shows in detail how design evolved from the shaping of objects to become an ...
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The concluding chapter examines the nature of professional practice as it has matured over the last 20 years. The chapter shows in detail how design evolved from the shaping of objects to become an essential part of the strategies of some of the world’s most influential companies and organizations. We examine the contributions to this process of labs such as the Interval Research Corporation, the established consultancies and their second- and third-generation successors, companies ranging from Apple and Adobe to Google and Facebook, and in the context of specific category-defining products including the Amazon Kindle, the Nest Learning Thermostat, and the Tesla Model S. The chapter concludes with a review of the extension of design practice into the realm of social enterprise and the application of design methodologies to issues of poverty, health, and civil rights.Less
The concluding chapter examines the nature of professional practice as it has matured over the last 20 years. The chapter shows in detail how design evolved from the shaping of objects to become an essential part of the strategies of some of the world’s most influential companies and organizations. We examine the contributions to this process of labs such as the Interval Research Corporation, the established consultancies and their second- and third-generation successors, companies ranging from Apple and Adobe to Google and Facebook, and in the context of specific category-defining products including the Amazon Kindle, the Nest Learning Thermostat, and the Tesla Model S. The chapter concludes with a review of the extension of design practice into the realm of social enterprise and the application of design methodologies to issues of poverty, health, and civil rights.
Barry M. Katz
- Published in print:
- 2015
- Published Online:
- May 2016
- ISBN:
- 9780262029636
- eISBN:
- 9780262330923
- Item type:
- chapter
- Publisher:
- The MIT Press
- DOI:
- 10.7551/mitpress/9780262029636.003.0007
- Subject:
- Business and Management, Business History
Make it New concludes by introducing the concept of “Design Thinking,” the most recent and possibly the most influential export of the Silicon Valley design community. Design Thinking suggests that ...
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Make it New concludes by introducing the concept of “Design Thinking,” the most recent and possibly the most influential export of the Silicon Valley design community. Design Thinking suggests that the tools of the designer can be applied not just to products, but to the entire field of human experience—poverty, social justice, the work of institutions of every sort. This concludes the arc of a story that began on the loading dock of a mid-century factory building and now embraces the totality of life.Less
Make it New concludes by introducing the concept of “Design Thinking,” the most recent and possibly the most influential export of the Silicon Valley design community. Design Thinking suggests that the tools of the designer can be applied not just to products, but to the entire field of human experience—poverty, social justice, the work of institutions of every sort. This concludes the arc of a story that began on the loading dock of a mid-century factory building and now embraces the totality of life.
Roberto. Verganti
- Published in print:
- 2017
- Published Online:
- September 2017
- ISBN:
- 9780262035361
- eISBN:
- 9780262335829
- Item type:
- book
- Publisher:
- The MIT Press
- DOI:
- 10.7551/mitpress/9780262035361.001.0001
- Subject:
- Art, Design
We live in a world awash with ideas. We have become more creative, and thanks to digital technologies, we have easy access to an unprecedented amount of novel opportunities. How to make sense of this ...
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We live in a world awash with ideas. We have become more creative, and thanks to digital technologies, we have easy access to an unprecedented amount of novel opportunities. How to make sense of this overabundance of opportunities? How to envision the next big thing? How to avoid trying everything and fall into the paradox of ideas (the more ideas we create the less we innovate)? To succeed in an overcrowded world we need a meaningful direction. To focus our creativity and the creativity of others towards a new, shared purpose. This book shows how to take the first crucial step in any innovation journey: the design of a meaningful direction. It provides the mindset, the process, and the tools. Leveraging on the experiences of firms such as Apple, Yankee Candle, Nest Labs, Philips, Gucci, Deloitte, it shows how we can nurture a new purpose that is actionable, and that people love.Less
We live in a world awash with ideas. We have become more creative, and thanks to digital technologies, we have easy access to an unprecedented amount of novel opportunities. How to make sense of this overabundance of opportunities? How to envision the next big thing? How to avoid trying everything and fall into the paradox of ideas (the more ideas we create the less we innovate)? To succeed in an overcrowded world we need a meaningful direction. To focus our creativity and the creativity of others towards a new, shared purpose. This book shows how to take the first crucial step in any innovation journey: the design of a meaningful direction. It provides the mindset, the process, and the tools. Leveraging on the experiences of firms such as Apple, Yankee Candle, Nest Labs, Philips, Gucci, Deloitte, it shows how we can nurture a new purpose that is actionable, and that people love.
