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“Streamlining Everything”: Design, Market Research, and the Postwar “American” World of Goods

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0010
Subject:
History, American History: 20th Century

In their quest for perpetual innovation, postwar design professionals took an engineering approach to their creative work, mirroring the notion of “creative research” invoked by research consultants ... More


The “Return” to Europe: Emigrés as Cultural Translators and the Transformation of Postwar European Marketing

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0013
Subject:
History, American History: 20th Century

“Americanization” in marketing did not simply entail out-right imports, but rather a careful and selective adaptation of specific elements. Such transnational corporate learning processes negotiating ... More


Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Jan L. Logemann

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
book
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.001.0001
Subject:
History, American History: 20th Century

Engineered to Sell traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. It argues ... More


“Tastemakers” or “Wastemakers”? Commercial Design at Midcentury (1930–1960)

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0007
Subject:
History, American History: 20th Century

This short segue sketches aspects of the growing importance of commercial design for consumer marketing.


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