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Go Mama! Branded By Beauty: How Danica Patrick Swooned Her Way into Sponsorship

Lisa R. Neilson

in A Locker Room of Her Own: Celebrity, Sexuality, and Female Athletes

Published in print:
2013
Published Online:
March 2014
ISBN:
9781617038136
eISBN:
9781621039617
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781617038136.003.0010
Subject:
Sociology, Sport and Leisure

This chapter examines how Danica Patrick’s choice to be branded by beauty helped her in her career as a race car driver. Patrick’s decision to be featured in the men’s magazine FHM was said to be one ... More


Afterword: The Goddess Dethroned

Jack Lule

in A Locker Room of Her Own: Celebrity, Sexuality, and Female Athletes

Published in print:
2013
Published Online:
March 2014
ISBN:
9781617038136
eISBN:
9781621039617
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781617038136.003.0011
Subject:
Sociology, Sport and Leisure

This chapter explores how the mythologies of gender roles are being changed by the emergence of headstrong female athletes. Since ancient times, femininity has always been associated with the ... More


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