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Measuring Corporate Reputations: Keeping Score

Grahame R. Dowling

in Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage

Published in print:
2016
Published Online:
January 2017
ISBN:
9780262034463
eISBN:
9780262335089
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034463.003.0008
Subject:
Business and Management, Innovation

This chapter explores the old saying that “what is measured improves”. It presents different ways that corporate reputations are measured and some new ways that may be used in the future.


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