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How Corporate Reputations Are Formed and Work

Grahame R. Dowling

in Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage

Published in print:
2016
Published Online:
January 2017
ISBN:
9780262034463
eISBN:
9780262335089
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034463.003.0003
Subject:
Business and Management, Innovation

If a company wants its key stakeholders to admire and respect it then it needs to know the basis on which these evaluations are based. It needs to understand how people form their reputations of ... More


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