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Consumer Engineers and the Transnational Origins of Consumer Capitalism

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0001
Subject:
History, American History: 20th Century

The making of consumer capitalism was informed by transnational transfers and transatlantic exchanges in ways that have been largely overlooked by historians. A surprising number of mid 20th-century ... More


Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Jan L. Logemann

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
book
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.001.0001
Subject:
History, American History: 20th Century

Engineered to Sell traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. It argues ... More


The Art of Asking Why: The “Vienna School” of Market Research and Transfers in Consumer Psychology

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0004
Subject:
History, American History: 20th Century

The professionalization of marketing research and efforts in “consumer engineering” drew on new insights in fields from social psychology to communication studies, which thrived at mid-century ... More


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