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How Peter Pan Lost Its Groove

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0005
Subject:
History, Social History

This chapter examines how the Peter Pan brand of peanut butter lost its market dominance. Through the years, Peter Pan has generally recieved favorable reviews from consumer publications such as ... More


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