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Strategic Innovation: The Three Trajectories of the Organic Movement

Brian K. Obach

in Organic Struggle: The Movement for Sustainable Agriculture in the United States

Published in print:
2015
Published Online:
September 2016
ISBN:
9780262029094
eISBN:
9780262328302
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262029094.003.0007
Subject:
Environmental Science, Environmental Studies

Although proponents of sustainable agriculture marched under the organic banner for over half a century, changes facilitated by the NOP led some to abandon both the term and key elements of organic ... More


Amid the Chard: Cultivating the Diverse Landscapes and Practices of a New England Organic Farm

Connor J. Fitzmaurice and Brian J. Gareau

in Organic Futures: Struggling for Sustainability on the Small Farm

Published in print:
2016
Published Online:
May 2017
ISBN:
9780300199451
eISBN:
9780300224856
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300199451.003.0006
Subject:
Economics and Finance, Development, Growth, and Environmental

This chapter introduces Scenic View Farm and its owners and principal operators, John and Katie. After an overview of the farm’s history and characteristics relative to other New England farms, the ... More


Organic Futures: Struggling for Sustainability on the Small Farm

Connor J Fitzmaurice and Brian J. Gareau

Published in print:
2016
Published Online:
May 2017
ISBN:
9780300199451
eISBN:
9780300224856
Item type:
book
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300199451.001.0001
Subject:
Economics and Finance, Development, Growth, and Environmental

Walking through nearly any grocery store, contemporary American consumers are bound to encounter organic food. At any of the myriad of farmers’ markets that have sprung up in cities and small ... More


A Sea of Brown Bags and the Organic Label: Organic Marketing Strategies in Practice

Connor J. Fitzmaurice and Brian J. Gareau

in Organic Futures: Struggling for Sustainability on the Small Farm

Published in print:
2016
Published Online:
May 2017
ISBN:
9780300199451
eISBN:
9780300224856
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300199451.003.0008
Subject:
Economics and Finance, Development, Growth, and Environmental

John and Katie’s choice to use the CSA as their primary sales strategy and their decision to keep their farm certified organic are both central to how they market crops and run their business. This ... More


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