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“Who Owns the Time?”: Advertising Agencies and Networks Vie for Control in the 1930s

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0004
Subject:
Film, Television and Radio, Television

This chapter discusses the battles for control over programming and advertising standards between national networks and advertising agencies. During the 1930s, the networks provided advertisers ... More


Dramas of Space and Time

in Theater of the Mind: Imagination, Aesthetics, and American Radio Drama

Published in print:
2012
Published Online:
March 2013
ISBN:
9780226853505
eISBN:
9780226853529
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226853529.003.0002
Subject:
History, American History: 20th Century

One of the most openly polemical radio plays broadcast in the United States during the Great Depression was The Columbia Workshop's “The Fall of the City.” Aired by the Columbia Broadcasting System ... More


Jack Benny and the Golden Age of American Radio Comedy

Kathryn H. Fuller-Seeley

Published in print:
2017
Published Online:
May 2018
ISBN:
9780520295049
eISBN:
9780520967946
Item type:
book
Publisher:
University of California Press
DOI:
10.1525/california/9780520295049.001.0001
Subject:
Film, Television and Radio, Radio

Jack Benny became one of the most influential entertainers of the 20th century - by being the top radio comedian, when the comics ruled radio, and radio was the most powerful and pervasive mass ... More


Cbs and the Stadium Deal

Neil J. Sullivan

in The Diamond in the Bronx: Yankee Stadium and the Politics of New York

Published in print:
2008
Published Online:
October 2011
ISBN:
9780195331837
eISBN:
9780199851607
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195331837.003.0007
Subject:
History, American History: 20th Century

This chapter examines the history of the Columbia Broadcasting System's (CBS) deal for the renovation of the Yankee Stadium during the 1970s. New York Yankees President Michael Burke made known his ... More


Selling the Stadium

Neil J. Sullivan

in The Diamond in the Bronx: Yankee Stadium and the Politics of New York

Published in print:
2008
Published Online:
October 2011
ISBN:
9780195331837
eISBN:
9780199851607
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195331837.003.0005
Subject:
History, American History: 20th Century

This chapter examines Jacob Ruppert's sale of the New York Yankees and the Yankee Stadium. On January 25, 1945, Del Webb and Dan Topping, together with Larry McPhail purchased the Yankees and the ... More


The City and its Stadium

Neil J. Sullivan

in The Diamond in the Bronx: Yankee Stadium and the Politics of New York

Published in print:
2008
Published Online:
October 2011
ISBN:
9780195331837
eISBN:
9780199851607
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195331837.003.0008
Subject:
History, American History: 20th Century

This chapter examines the history of Columbia Broadcasting System's (CBS) sale of the New York Yankees franchise to the twelve-member syndicate headed by Mike Burke and George Steinbrenner for $10 ... More


The NFL’s Big Television Score 1961

David George Surdam

in The Big Leagues Go to Washington: Congress and Sports Antitrust, 1951-1989

Published in print:
2015
Published Online:
April 2017
ISBN:
9780252039140
eISBN:
9780252097126
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252039140.003.0012
Subject:
Sociology, Sport and Leisure

This chapter focuses on the National Football League's (NFL) bid for an antitrust exemption regarding its national television contract. The National Basketball Association (NBA) and the American ... More


“Singing Comes as Natural as Breathing”: The Mahalia Jackson Show

Mark Burford

in Mahalia Jackson and the Black Gospel Field

Published in print:
2018
Published Online:
November 2018
ISBN:
9780190634902
eISBN:
9780190634933
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190634902.003.0009
Subject:
Music, Popular

The CBS radio program The Mahalia Jackson Show represented yet another breakthrough for Jackson and the black gospel field. Airing over the course of twenty episodes between September 1954 and ... More


Damn Yankees and Relocations 1964 and 1965

David George Surdam

in The Big Leagues Go to Washington: Congress and Sports Antitrust, 1951-1989

Published in print:
2015
Published Online:
April 2017
ISBN:
9780252039140
eISBN:
9780252097126
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252039140.003.0008
Subject:
Sociology, Sport and Leisure

This chapter examines the issue of franchise relocation. Legislators had two main concerns throughout the series of hearings: to procure teams for their constituents while avoiding losing teams via ... More


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