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Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia

Alexander L. Fattal

Published in print:
2018
Published Online:
May 2019
ISBN:
9780226590509
eISBN:
9780226590783
Item type:
book
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226590783.001.0001
Subject:
Anthropology, Latin American Cultural Anthropology

Guerrilla Marketing argues that counterinsurgency and marketing have merged together in Colombia. More specifically the book analyzes a government program to persuade FARC guerrillas to defect from ... More


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