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This book introduces a powerful new concept to the business world — Collaborative Innovation Networks (COINs). COINs have been around for hundreds of years, and many of us have already been a part of a COIN without knowing it. What makes COINs so relevant today is that the concept has reached its tipping point, thanks to the communication capabilities of the Internet and the World Wide Web. A COIN is a cyberteam of self-motivated people with a collective vision, enabled by technology to collaborate in achieving a common goal — an innovation — by sharing ideas, information, and work. Working this way is key to successful innovation, and it is no exaggeration to state that COINs are the most productive engines of innovation ever. This book explores why COINs are so important to business success in the new century. It explains the traits that characterize COIN members and COIN behavior. It makes the case for why businesses ought to be rushing to uncover their COINs and nurture them, and provides tools for building organizations that are more creative, productive, and efficient by applying principles of creative collaboration, knowledge sharing, and social networking. Through real-life examples of COINs in several business sectors, the book shows how to leverage COINs to develop successful products in R&D, grow better customer relationships, establish better project management processes, and build higher-performing teams. There is even a method offered for locating, analyzing, and measuring the impact of COINs on an organization.

We live in a world awash with ideas. We have become more creative, and thanks to digital technologies, we have easy access to an unprecedented amount of novel opportunities. How to make sense of this overabundance of opportunities? How to envision the next big thing? How to avoid trying everything and fall into the paradox of ideas (the more ideas we create the less we innovate)? To succeed in an overcrowded world we need a meaningful direction. To focus our creativity and the creativity of others towards a new, shared purpose. This book shows how to take the first crucial step in any innovation journey: the design of a meaningful direction. It provides the mindset, the process, and the tools. Leveraging on the experiences of firms such as Apple, Yankee Candle, Nest Labs, Philips, Gucci, Deloitte, it shows how we can nurture a new purpose that is actionable, and that people love.