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The Adventures of Mickey Mouse, Big Mac, and Coke in the Land of the Gauls

Richard F. Kuisel

in The French Way: How France Embraced and Rejected American Values and Power

Published in print:
2011
Published Online:
October 2017
ISBN:
9780691151816
eISBN:
9781400839971
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691151816.003.0004
Subject:
History, European Modern History

This chapter focuses on major American business enterprises in France. It addresses three issues. First, did Coca-Cola and the others directly export their products, techniques, and strategies to ... More


Water for Life, Not for Coca-Cola: Transnational Systems of Capital and Activism

Amanda Ciafone

in The Sun Never Sets: South Asian Migrants in an Age of U.S. Power

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814786437
eISBN:
9780814786451
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814786437.003.0008
Subject:
Society and Culture, Asian Studies

This chapter examines how India's activists employed transnational mobilization to protest Coca-Cola's exploitation of groundwater in the production of bottled drinks amid a growing national crisis ... More


“Making Pals in Panama”: U.S.–Latin American Relations and the Trope of the Good Neighbor in Coca-Cola Advertising during the 1940s

Amy Spellacy

in Global Perspectives on the United States: Pro-Americanism, Anti-Americanism, and the Discourses Between

Published in print:
2017
Published Online:
September 2017
ISBN:
9780252040832
eISBN:
9780252099335
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040832.003.0029
Subject:
Sociology, Politics, Social Movements and Social Change

This essay examines a series of Coca Cola advertisements that offer insight into notions of neighborhood and community in the U.S. along with U.S. foreign policy in the 1940s. It focuses on the ... More


“Resources for Freedom”: American Drug Commodities in the Postwar World

Suzanna Reiss

in We Sell Drugs: The Alchemy of US Empire

Published in print:
2014
Published Online:
September 2016
ISBN:
9780520280779
eISBN:
9780520959026
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520280779.003.0003
Subject:
History, American History: 20th Century

This chapter describes the convergence of policing and profitmaking as the state demobilized wartime pharmaceutical surpluses and devised a drug-control regime that remobilized them for defense. ... More


LAST ROUNDS

Lewis A. Erenberg

in The Greatest Fight of Our Generation: Louis vs. Schmeling

Published in print:
2006
Published Online:
September 2007
ISBN:
9780195177749
eISBN:
9780199788729
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195177749.003.0008
Subject:
History, Cultural History

This chapter details the lives of Joe Louis and Max Schmeling after World War II. After the war, Louis not only worked hard to defend his title, but also championed a more aggressive attack on racial ... More


Why Regulate Medicines?

Michael Kinch

in Prescription for Change: The Looming Crisis in Drug Development

Published in print:
2016
Published Online:
May 2017
ISBN:
9781469630625
eISBN:
9781469630649
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469630625.003.0002
Subject:
Business and Management, Innovation

The prehistory of the modern pharmaceutical era is recounted, with emphasis upon the products, including the emergence of snake oil remedies, tapeworm diets and dangerous yet contemporary quack ... More


The Temperance Beverage

Andrew F. Smith

in Drinking History: Fifteen Turning Points in the Making of American Beverages

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231151177
eISBN:
9780231530996
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231151177.003.0010
Subject:
History, Cultural History

This chapter describes the development of the American soft drink industry. In 1885, Atlanta druggist John Stith Pemberton needed a new product on his pharmacy shelves. Sales of his popular ... More


Guillermo Ibarra on Amy Spellacy

Virginia R. Domínguez and Jane C. Desmond (eds)

in Global Perspectives on the United States: Pro-Americanism, Anti-Americanism, and the Discourses Between

Published in print:
2017
Published Online:
September 2017
ISBN:
9780252040832
eISBN:
9780252099335
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040832.003.0031
Subject:
Sociology, Politics, Social Movements and Social Change

This essay is a response to Amy Spellacy’s contribution in this book, Global Perspectives on the United States. While he largely concurs with Spellacy, Ibarra wonders about the persistence of Coca ... More


Consumption, Coca-colonisation, Cultural Resistance – and Santa Claus

George McKay

in Christmas, Ideology and Popular Culture

Published in print:
2008
Published Online:
March 2012
ISBN:
9780748628087
eISBN:
9780748653065
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9780748628087.003.0004
Subject:
Society and Culture, Cultural Studies

This chapter reviews the ways in which iconic advertising figures like the Coca-Cola Santa and Rudolph generated appeal around the globe. It also presents key issues surrounding the Americanisation ... More


My Last Great Pitch for the NCAA

Jim Host and Eric A. Moyen

in Changing the Game: My Career in Collegiate Sports Marketing

Published in print:
2020
Published Online:
September 2020
ISBN:
9780813179551
eISBN:
9780813179582
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813179551.003.0012
Subject:
History, Cultural History

After successfully implementing the concept with individual universities, Host approached NCAA president Ced Dempsey about a “bundled rights” package for all NCAA media rights and marketing. Host met ... More


Million Dollar Pandas

Peter Dauvergne

in Environmentalism of the Rich

Published in print:
2016
Published Online:
May 2017
ISBN:
9780262034951
eISBN:
9780262336222
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034951.003.0011
Subject:
Economics and Finance, Development, Growth, and Environmental

This chapter analyzes the turn within mainstream environmentalism toward business partnerships, cause marketing, professional fundraising, and the co-branding of products. The chapter further ... More


Kosher Coke, Kosher Science

Roger Horowitz

in Kosher USA: How Coke Became Kosher and Other Tales of Modern Food

Published in print:
2016
Published Online:
September 2016
ISBN:
9780231158329
eISBN:
9780231540933
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231158329.003.0002
Subject:
History, American History: 20th Century

Opening with personal story of drinking Coca Cola at Passover seders, traces intertwined story of kosher certification of Coca Cola and incorporation of scientific knowledge into kosher certification ... More


Store and Mill

Edward L. Ayers

in Southern Crossing: A History of the American South, 1877-1906

Published in print:
1996
Published Online:
October 2011
ISBN:
9780195086898
eISBN:
9780199854226
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195086898.003.0003
Subject:
History, American History: 19th Century

The mercantile business in the South has been in an upswing. The chapter details the experiences of a young “drummer” Arch Trawick and the opportunities that wholesale drummers had. Advertising was ... More


Euphoria, Depression, & Madness

Gary L. Wenk

in Your Brain on Food: How Chemicals Control Your Thoughts and Feelings

Published in print:
2010
Published Online:
September 2010
ISBN:
9780195388541
eISBN:
9780199863587
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195388541.003.0003
Subject:
Neuroscience, Behavioral Neuroscience, Neuroendocrine and Autonomic

The neurotransmitter norepinephrine influences your level of arousal while dopamine controls the experience of reward and pleasure. Amphetamine induces the release of norepinephrine and dopamine from ... More


The Dissatisfaction with Negligence

Frank J. Vandall

in A History of Civil Litigation: Political and Economic Perspectives

Published in print:
2010
Published Online:
May 2011
ISBN:
9780195391916
eISBN:
9780199894772
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195391916.003.0003
Subject:
Law, Constitutional and Administrative Law, Legal History

From 1916 to 1944, the courts have experienced unsatisfactory results from liability cases that could have been attributed to negligence, fraud, express warranty, implied warranty, and other similar ... More


EPILOGUE WINNERS AND LOSERS

Lewis A. Erenberg

in The Greatest Fight of Our Generation: Louis vs. Schmeling

Published in print:
2006
Published Online:
September 2007
ISBN:
9780195177749
eISBN:
9780199788729
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195177749.003.0009
Subject:
History, Cultural History

Joe Louis died on April 12, 1981, from a massive heart attack. His body lay in state at Caesar's Palace Hotel and Casino in Las Vegas, and it took donations from his former antagonist Max Schmeling ... More


“The Drug Arsenal of the Civilized World”: WWII and the Origins of US-Led International Drug Control

Suzanna Reiss

in We Sell Drugs: The Alchemy of US Empire

Published in print:
2014
Published Online:
September 2016
ISBN:
9780520280779
eISBN:
9780520959026
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520280779.003.0002
Subject:
History, American History: 20th Century

This chapter describes the international pharmaceutical industry’s transformation during World War II as a result of U.S. economic warfare initiatives in Latin America. Provisioning drugs and ... More


Financial Performance Analysis

Greg Fisher, John E. Wisneski, and Rene M. Bakker

in Strategy in 3D: Essential Tools to Diagnose, Decide, and Deliver

Published in print:
2020
Published Online:
July 2020
ISBN:
9780190081478
eISBN:
9780197521847
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190081478.003.0010
Subject:
Business and Management, Strategy

The purpose of analyzing a firm’s financial performance is to illuminate the economic health of an organization relative to its’ selected peer group and to assess the efficacy of managerial decisions ... More


Corporate Transparency

David Sarokin and Jay Schulkin

in Missed Information: Better Information for Building a Wealthier, More Sustainable Future

Published in print:
2016
Published Online:
May 2017
ISBN:
9780262034920
eISBN:
9780262336253
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034920.003.0005
Subject:
Information Science, Library Science

Corporations exist in an odd information space, requiring detailed public reporting and simultaneously allowing enormous secrecy. Financial reporting, however, does not paint a full and meaningful ... More


Kosher USA: How Coke Became Kosher and Other Tales of Modern Food

Roger Horowitz

Published in print:
2016
Published Online:
September 2016
ISBN:
9780231158329
eISBN:
9780231540933
Item type:
book
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231158329.001.0001
Subject:
History, American History: 20th Century

Kosher USA follows the fascinating journey of kosher food through the modern industrial food system. It recounts how iconic products such as Coca-Cola and Jell-O tried to become kosher; the ... More


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