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Playing at Serial Acquisitions: The Case of Vodafone

Han Smit and Thras Moraitis

in Playing at Acquisitions: Behavioral Option Games

Published in print:
2015
Published Online:
October 2017
ISBN:
9780691140001
eISBN:
9781400852178
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691140001.003.0003
Subject:
Business and Management, Knowledge Management

In a period of only a few years in the early 2000s, Vodafone's then CEO Chris Gent grew the company from a small UK-based mobile operator into the world leader, with over 240 million customers. He ... More


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