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A Better Self: Manners, Music, and Muscles

Edwin L. Battistella

in Do You Make These Mistakes in English?: The Story of Sherwin Cody's Famous Language School

Published in print:
2008
Published Online:
January 2009
ISBN:
9780195367126
eISBN:
9780199867356
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195367126.003.0010
Subject:
Linguistics, English Language

This chapter continues the survey of home study products and courses with The Book of Etiquette, the US School of Music and the body‐building course of Charles Atlas.


Do You Make These Mistakes in English?: The Story of Sherwin Cody's Famous Language School

Edwin L. Battistella

Published in print:
2008
Published Online:
January 2009
ISBN:
9780195367126
eISBN:
9780199867356
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195367126.001.0001
Subject:
Linguistics, English Language

In the early 1900s, the language of America was becoming colloquial English — the language of the businessman, manager, and professional. Since college and high school education were far from ... More


Consuming La Bella Figura: Charles Atlas and American Masculinity, 1910–1940

Dominique Padurano

in Making Italian America: Consumer Culture and the Production of Ethnic Identities

Published in print:
2014
Published Online:
September 2014
ISBN:
9780823256235
eISBN:
9780823261741
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823256235.003.0006
Subject:
History, Economic History

The biography of pioneering body-builder Charles Atlas (né Angelo Siciliano) illuminates the paths of the commodification of the Italian American male body against the backdrop of the consumer ... More


The Pulps in the Consumer’s Republic

J. P. Telotte

in Movies, Modernism, and the Science Fiction Pulps

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190949655
eISBN:
9780190949693
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190949655.003.0002
Subject:
Literature, Film, Media, and Cultural Studies, 20th-century and Contemporary Literature

Abstract: Chapter 2 considers the sort of advertising typically found in the SF pulps. During the formative pre-war years, advertising was seldom about the movies, but it frequently implicated and ... More


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