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Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Sharan Jagpal and Shireen Jagpal

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.001.0001
Subject:
Business and Management, Marketing

This book shows how to fuse marketing, finance, and other disciplines to improve performance for the corporation or organization. Specifically, it shows decision makers at different levels in the ... More


How Does Consumer Behavior Affect Marketing Policy?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0011
Subject:
Business and Management, Marketing

This chapter compares different models of consumer behavior including standard economic theory and alternative behavioral theories such as prospect theory and assimilation-contrast theory. It shows ... More


Mergers and Acquisitions

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0022
Subject:
Business and Management, Marketing

This chapter shows how the firm can use marketing-finance fusion to evaluate mergers and acquisition strategies. It examines the potential gains from mergers, the history of mergers and acquisitions, ... More


Identity, Governance, and the Citizen as ‘Customer’

Ian Mcloughlin, Rob Wilson, and Mike Martin

in Digital Government at Work: A Social Informatics Perspective

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199557721
eISBN:
9780191761232
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199557721.003.0006
Subject:
Business and Management, Public Management

The debate on identity and governance has polarized into an argument between what is required to deliver the ‘service state’ and what is tolerable to avoid the emergence of a ‘surveillance state’. In ... More


Dwelling on the Past: Late Archaic Structures of the Ohio Region

Matthew P. Purtill

in Building the Past: Prehistoric Wooden Post Architecture in the Ohio Valley-Great Lakes

Published in print:
2015
Published Online:
September 2015
ISBN:
9780813060408
eISBN:
9780813050645
Item type:
chapter
Publisher:
University Press of Florida
DOI:
10.5744/florida/9780813060408.003.0002
Subject:
Archaeology, Prehistoric Archaeology

Traditionally, evidence for domestic dwellings dating to the Late Archaic Period, here defined as between 6000 and 2650 B.P., has been rare and ephemeral. With the advent of CRM archaeology, however, ... More


Who Decides the Shape of Product Markets?

Neil Pollock and Neil Williams

in How Industry Analysts Shape the Digital Future

Published in print:
2016
Published Online:
March 2016
ISBN:
9780198704928
eISBN:
9780191774027
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198704928.003.0007
Subject:
Business and Management, Information Technology, Strategy

Who decides the boundaries around a product terminology? The ‘technology classifications’ which frame and define boundaries around technology fields are an important part of the ‘knowledge ... More


Customer relationships and lifetime management

Tony Douglas and Kenneth Le Meunier-FitzHugh

in Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

Published in print:
2016
Published Online:
August 2016
ISBN:
9780198706632
eISBN:
9780191826061
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198706632.003.0003
Subject:
Business and Management, Strategy, Marketing

The chapter considers the sales organization’s responses to increasing customer demands. Proactive customer management is required throughout the customer’s interaction with the organization. Keeping ... More


The impact of technology and social media for sales

Tony Douglas and Kenneth Le Meunier-FitzHugh

in Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

Published in print:
2016
Published Online:
August 2016
ISBN:
9780198706632
eISBN:
9780191826061
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198706632.003.0009
Subject:
Business and Management, Strategy, Marketing

This chapter is mainly concerned with the impact of technology on the sales function. The term ‘sales technology’ covers not only sales force automation (SFA) and CRM (customer relationship ... More


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