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The Art of Asking Why: The “Vienna School” of Market Research and Transfers in Consumer Psychology

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0004
Subject:
History, American History: 20th Century

The professionalization of marketing research and efforts in “consumer engineering” drew on new insights in fields from social psychology to communication studies, which thrived at mid-century ... More


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