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Regrouping and Restructuring, 1946–1956

Joseph McAleer

in Passion’s Fortune: The Story of Mills & Boon

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.003.0005
Subject:
History, British and Irish Modern History, Cultural History

When John and Alan Boon returned from the war in 1945 and settled into running their father's business, they found a healthy balance sheet and good team of prolific authors, and had every reason to ... More


The Paperback Revolution, 1957–1972

Joseph McAleer

in Passion’s Fortune: The Story of Mills & Boon

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.003.0006
Subject:
History, British and Irish Modern History, Cultural History

Mills & Boon's financial performance in the 1960s was nothing short of spectacular. By 1966, paperbacks represented 50 percent of Mills & Boon's turnover, and were the most profitable half of the ... More


The 1950s: Preserving the Legacy

Joseph McAleer

in Passion’s Fortune: The Story of Mills & Boon

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.003.0009
Subject:
History, British and Irish Modern History, Cultural History

Charles Boon was a master of the art of author relations, and of nurturing new and highly prolific talent to supply the list. The fact that Alan Boon maintained the system amid the extraordinary ... More


Pseudonymity, Third‐personality, and Anonymity as Disturbances in fin de siècle Auto/biography: ‘Mark Rutherford’, George Gissing, Edmund Gosse and Others

Max Saunders

in Self Impression: Life-Writing, Autobiografiction, and the Forms of Modern Literature

Published in print:
2010
Published Online:
May 2010
ISBN:
9780199579761
eISBN:
9780191722882
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199579761.003.0004
Subject:
Literature, 19th-century Literature and Romanticism, 20th-century Literature and Modernism

This is the first of four chapters exploring the turn‐of‐the‐century disturbances in the relation between life‐writing and fiction. It argues that ‘autobiography’ begins to seem a problematic ... More


‘Take the Place of Valium’: Mills & Boon Ltd.

Joseph McAleer

in Popular Reading and Publishing in Britain 1914–1950

Published in print:
1992
Published Online:
October 2011
ISBN:
9780198203292
eISBN:
9780191675843
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198203292.003.0005
Subject:
History, British and Irish Modern History

Mills & Boon exploited with great success the demand for light fiction, becoming one of the principal suppliers of the circulating libraries. However, the firm exemplifies the major structural ... More


Women’s Magazines: The outside Editors

Joseph McAleer

in Passion’s Fortune: The Story of Mills & Boon

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.003.0010
Subject:
History, British and Irish Modern History, Cultural History

For Alan Boon's linking of his firm with Woman's Weekly and other popular magazines represents a turning point in the development of Mills & Boon, the romantic novel, and editorial policy. From their ... More


The Bubble Nearly Bursts, 1914–1928

Joseph McAleer

in Passion’s Fortune: The Story of Mills & Boon

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.003.0003
Subject:
History, British and Irish Modern History, Cultural History

The story of Mills & Boon's next fifteen years is not nearly as rosy as that of the firm's first five years. The 1920s would bring a rapid decline in Mills & Boon's fortunes. At the end of the ... More


A Boon without Mills, 1929–1945

Joseph McAleer

in Passion’s Fortune: The Story of Mills & Boon

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.003.0004
Subject:
History, British and Irish Modern History, Cultural History

By 1929, the firm's best-selling authors were all writing romantic fiction. The 1930s heralds a boom for Mills & Boon, a golden age for the company. An analysis of the firm's balance sheet during ... More


The 1930s: A Genre is Born

Joseph McAleer

in Passion’s Fortune: The Story of Mills & Boon

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.003.0007
Subject:
History, British and Irish Modern History, Cultural History

The 1930s was still a time of experimentation, and novels were novels in their own right. Charles Boon did not impose many restrictions on his authors and, to a large extent, relied on the authors ... More


Passion’s Fortune: The Story of Mills & Boon

Joseph McAleer

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.001.0001
Subject:
History, British and Irish Modern History, Cultural History

This is the first history of Mills & Boon, the British publishing phenomenon that has become a household name, synonymous with romantic fiction. This book, published on the firm's 90th anniversary, ... More


Introduction

Joseph McAleer

in Popular Reading and Publishing in Britain 1914–1950

Published in print:
1992
Published Online:
October 2011
ISBN:
9780198203292
eISBN:
9780191675843
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198203292.003.0001
Subject:
History, British and Irish Modern History

This book is concerned with the reading public which Wilkie Collins and George Orwell tried to describe, during the period when Orwell wrote and which Collins would have recognised: from 1914 until ... More


Popular Reading and Publishing 1870–1914

Joseph McAleer

in Popular Reading and Publishing in Britain 1914–1950

Published in print:
1992
Published Online:
October 2011
ISBN:
9780198203292
eISBN:
9780191675843
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198203292.003.0002
Subject:
History, British and Irish Modern History

In order to understand the market for light fiction and its mass readership which were an established part of British culture after World War I, this chapter considers the growth of the Unknown ... More


‘The Public Mind Might Be Diverted’: The Religious Tract Society

Joseph McAleer

in Popular Reading and Publishing in Britain 1914–1950

Published in print:
1992
Published Online:
October 2011
ISBN:
9780198203292
eISBN:
9780191675843
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198203292.003.0008
Subject:
History, British and Irish Modern History

D. C. Thomson and the Religious Tract Society had much in common. Both firms enjoyed immediate success as publishers of popular magazines. In the field of boys' papers they were rivals to some ... More


Conclusion

Joseph McAleer

in Popular Reading and Publishing in Britain 1914–1950

Published in print:
1992
Published Online:
October 2011
ISBN:
9780198203292
eISBN:
9780191675843
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198203292.003.0009
Subject:
History, British and Irish Modern History

It is clear that Wilkie Collins and George Orwell were largely correct in their conclusions about the reading public and the popular publishing industry. They both claimed that reading among both ... More


The 1960s: Change and Experimentation

Joseph McAleer

in Passion’s Fortune: The Story of Mills & Boon

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.003.0011
Subject:
History, British and Irish Modern History, Cultural History

This chapter provides a discussion on change and experimentation on Mills & Boon in 1960s. The sweeping changes inflicted on Mills & Boon during the 1960s had a significant impact on editorial ... More


Afterword: The Global Company and its Product

Joseph McAleer

in Passion’s Fortune: The Story of Mills & Boon

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.003.0012
Subject:
History, British and Irish Modern History, Cultural History

The story of Mills & Boon in the past twenty-five years is an epic tale worthy of its own history. It has been shown how co-operation between the two companies intensified in the 1960s, to the ... More


Introduction: Look Back in Amusement

Joseph McAleer

in Passion’s Fortune: The Story of Mills & Boon

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.003.0001
Subject:
History, British and Irish Modern History, Cultural History

Ninety years after its founding, Mills & Boon is one of only two British publishers to have become a household name in Britain and throughout the Commonwealth. The story of Mills & Boon is almost a ... More


Mr Mills and Mr Boon, 1908–1913

Joseph McAleer

in Passion’s Fortune: The Story of Mills & Boon

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.003.0002
Subject:
History, British and Irish Modern History, Cultural History

When Gerald Mills and Charles Boon decided to launch a new publishing house in 1908, they were two among many young entrepreneurs. The newcomers entered an industry dominated by a few large firms ... More


The 1940s: Flying the Flag

Joseph McAleer

in Passion’s Fortune: The Story of Mills & Boon

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198204558
eISBN:
9780191676345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198204558.003.0008
Subject:
History, British and Irish Modern History, Cultural History

In a time when reading increased along with the desire to escape from the harsh everyday reality, Mills & Boon's romantic fiction sold well. In all respects the basic tenets of the fledgeling Mills & ... More


Tiger Balm Garden

Ken Nicolson

in Landscapes Lost and Found: Appreciating Hong Kong's Heritage Cultural Landscapes

Published in print:
2016
Published Online:
September 2017
ISBN:
9789622093393
eISBN:
9789888313822
Item type:
chapter
Publisher:
Hong Kong University Press
DOI:
10.5790/hongkong/9789622093393.003.0002
Subject:
History, Social History

Case study 1: The origins and evolution of this designed cultural landscape are presented, including a review of the flamboyant owner and designer, Aw Boon Haw, founder of the successful Tiger Balm ... More


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