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How Corporate Reputations Are Formed and Work
Grahame R. Dowling
in Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage
- Published in print:
- 2016
- Published Online:
- January 2017
- ISBN:
- 9780262034463
- eISBN:
- 9780262335089
- Item type:
- chapter
- Publisher:
- The MIT Press
- DOI:
- 10.7551/mitpress/9780262034463.003.0003
- Subject:
- Business and Management, Innovation
If a company wants its key stakeholders to admire and respect it then it needs to know the basis on which these evaluations are based. It needs to understand how people form their reputations of ... More
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