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This chapter develops the idea of a mixed strategy using the entry into a sealed-bid auction as a non-trivial example. Reaction curves are first illustrated for the case of pure strategies and then applied to computing mixed Nash equilibria. The Hawk-Dove Game is equivalent either to the Prisoner's Dilemma or Chicken, depending on parameter values. The mixed-strategy reaction curves are plotted in each case. The interpretation of mixed Nash equilibria as polymorphic equilibria in a game played by a large population is considered. The matrix algebra necessary for handling mixed strategies is reviewed and illustrated with O'Neill's Card Game. Convexity ideas are reviewed and applied to the geometric representation of mixed strategies. Cooperative and noncooperative payoff regions are introduced and illustrated using Chicken and the Battle of the Sexes. Correlated equilibria are introduced after a discussion of self-policing agreements, cheap talk, and preplay randomization. The possibility of correlation without a referee using techniques from cryptography is discussed.

ABC Sports capitalized on the notoriety it achieved during the 1970s by licensing an eclectic collection of items and producing non-sports programming. Along these lines, the subsidiary demonstrated that it did not need preexisting events to create popular sports television. It developed made-for-television specials, including Billie Jean King and Bobby Riggs’s Battle of the Sexes, Evel Knievel’s bone-shattering stunts, and The Superstars, which featured athletes competing in sports outside their areas of expertise. Though commercially successful, these programs were widely belittled as “TrashSports” that degraded the respectability ABC Sports had steadily built. Amid ABC Sports’ investment in TrashSports, the division became embroiled in a scandal surrounding the 1977 United States Boxing Championships, in which elements of the competition were fabricated to ensure its value as a television spectacle. Chapter 6 examines how ABC’s brand extensions and involvement in TrashSports took its sports programming to lengths that no longer necessitated preexisting events, and it uses the controversial boxing championships to investigate the limits to which ABC could manufacture engaging sporting content.

Chapter Three examines Marjorie Henderson's Buell's Little Lulu.When the now iconic figure moved from The Saturday Evening Post where she had resided since the 1930s to comic books during the 1950s, her character underwent numerous transformations.One compelling but formerly overlooked change is the nature of Lulu's rebellion.In the single-panel gag comics, the young girl was overwhelmingly targeting adults with her antics.Meanwhile, in the comic books, her sworn enemy is the gang of neighborhood boys. This modification from Little Lulu engaging in intergenerational conflicts during the pre-war era to intragenerational ones during the postwar period forms a compelling and previously unexplored facet to the literary, artistic, and cultural alterations that took place to this character across different print formats.The shift from plots that pitted children against adults in the 1930s to ones that pitted girls against boys in the 1950s reflects larger shifts in American culture regarding the gendering of children and the sexual segregation of childhood.