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The Structure of Strategy

John Kay

in Foundations of Corporate Success: How Business Strategies Add Value

Published in print:
1995
Published Online:
November 2003
ISBN:
9780198289883
eISBN:
9780191718205
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/019828988X.003.0001
Subject:
Economics and Finance, Microeconomics

There is a fundamental difference between wish‐driven strategies and strategies based on the effective match between external relationships of the firm and its own distinctive characteristics. The ... More


U-Turn, New Path, or Market Failure? Transforming BL into Rover, 1979–1994

Timothy R. Whisler

in The British Motor Industry, 1945-1994: A Case Study in Industrial Decline

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198290742
eISBN:
9780191684838
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198290742.003.0011
Subject:
Business and Management, Business History

This chapter discusses the sale of Rover to the German car maker, BMW. The disappearance of Austin, Morris, and Triumph badges reflected Rover's market strategy aim of moving upmarket. BL's wide ... More


The Aero-Engine Industry and Turbojet Development

Hermione Giffard

in Making Jet Engines in World War II: Britain, Germany, and the United States

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226388595
eISBN:
9780226388625
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226388625.003.0003
Subject:
History, History of Science, Technology, and Medicine

This chapter focuses on development and details the consequences for early jet engine designs of the involvement of existing aero-engine companies in creating jet engines. In contrast to the now ... More


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