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Should the Multiproduct Firm Use the Market Share Metric?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0005
Subject:
Business and Management, Marketing

This chapter examines the conditions under which the multiproduct firm should use market share as a metric for resource allocation. It distinguishes short- and long-run effects, analyze the effects ... More


Discovering Tuberculosis: A Global History, 1900 to the Present

Christian W. McMillen

Published in print:
2015
Published Online:
January 2016
ISBN:
9780300190298
eISBN:
9780300213485
Item type:
book
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300190298.001.0001
Subject:
History, History of Science, Technology, and Medicine

Discovering Tuberculosis looks at key places, developments, and ideas in the twentieth and early twenty-first centuries that explain the staying power of tuberculosis in both the past and the ... More


The Challenge of TB

Christian W. McMillen

in Discovering Tuberculosis: A Global History, 1900 to the Present

Published in print:
2015
Published Online:
January 2016
ISBN:
9780300190298
eISBN:
9780300213485
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300190298.003.0003
Subject:
History, History of Science, Technology, and Medicine

Even with antibiotics and a vaccine, tuberculosis remained a very difficult disease to control. At a time when ideas regarding disease eradication and the final conquest of infectious disease were ... More


Preventing TB: American Indians and the BCG Vaccine

Christian W. McMillen

in Discovering Tuberculosis: A Global History, 1900 to the Present

Published in print:
2015
Published Online:
January 2016
ISBN:
9780300190298
eISBN:
9780300213485
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300190298.003.0004
Subject:
History, History of Science, Technology, and Medicine

The BCG vaccine was first field-tested in a large trial on four American Indian reservations and in southeast Alaska between 1935 and 1946. The trial designers hoped to show efficacy and feasibility. ... More


BCG Goes Global

Christian W. McMillen

in Discovering Tuberculosis: A Global History, 1900 to the Present

Published in print:
2015
Published Online:
January 2016
ISBN:
9780300190298
eISBN:
9780300213485
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300190298.003.0005
Subject:
History, History of Science, Technology, and Medicine

After the success of the American Indian trial BCG began to make its way around the globe. First the International Tuberculosis Campaign and then the World Health Organization and UNICEF introduced ... More


Questioning BCG: Mass Resistance in India

Christian W. McMillen

in Discovering Tuberculosis: A Global History, 1900 to the Present

Published in print:
2015
Published Online:
January 2016
ISBN:
9780300190298
eISBN:
9780300213485
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300190298.003.0006
Subject:
History, History of Science, Technology, and Medicine

When the International Tuberculosis Campaign and then the WHO launched their mass BCG campaigns in India in the 1950s, they were met, for a time, with fierce resistance. Some Indians objected to the ... More


Faith, Failure, and the BCG Vaccine

Christian W. McMillen

in Discovering Tuberculosis: A Global History, 1900 to the Present

Published in print:
2015
Published Online:
January 2016
ISBN:
9780300190298
eISBN:
9780300213485
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300190298.003.0007
Subject:
History, History of Science, Technology, and Medicine

Despite the 80% efficacy rate found in the American Indian trial, BCG’s use elsewhere was much less effective. Many considered it useless; others, reasoning that it was cheap and had shown ... More


Strategic Planning: Choice and Competition

Richard Whittington

in Opening Strategy: Professional Strategists and Practice Change, 1960 to Today

Published in print:
2019
Published Online:
April 2019
ISBN:
9780198738893
eISBN:
9780191802072
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198738893.003.0005
Subject:
Business and Management, Strategy

This chapter examines the development of strategic planning practices from around 1960. Strategic planning advanced on the prior practice of long-range planning by emphasizing choice, competition, ... More


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