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Radio, Television, and Campaigning, 1920s–1960

Dennis W. Johnson

in Democracy for Hire: A History of American Political Consulting

Published in print:
2016
Published Online:
November 2016
ISBN:
9780190272692
eISBN:
9780190272722
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190272692.003.0004
Subject:
Political Science, American Politics

Presidential candidates used radio, newsreels, and film as part of their campaigns in the first part of twentieth century. The first time that presidential election results were transmitted by radio ... More


The Coriolanus Candidate

David Haven Blake

in Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics

Published in print:
2016
Published Online:
August 2016
ISBN:
9780190278182
eISBN:
9780190278212
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190278182.003.0004
Subject:
History, American History: 20th Century, Cultural History

Eisenhower’s reluctance to enter the 1952 presidential election led one adviser to compare him to William Shakespeare’s Coriolanus, the Roman general who argued that actively seeking votes was ... More


The Biggest Fan in the World

David Haven Blake

in Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics

Published in print:
2016
Published Online:
August 2016
ISBN:
9780190278182
eISBN:
9780190278212
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190278182.003.0008
Subject:
History, American History: 20th Century, Cultural History

As it was advising President Eisenhower and the Republican Party, BBDO was grooming Ronald Reagan as a corporate spokesman and the host of an anthology drama series on CBS, General Electric Theater. ... More


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