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Brands and adverworlds

Barrie Gunter

in Kids and Branding In A Digital World

Published in print:
2015
Published Online:
May 2016
ISBN:
9780719097874
eISBN:
9781526104359
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719097874.003.0008
Subject:
Society and Culture, Media Studies

This chapter turns attentions to the presence of brands in online virtual worlds that take the form of social communities rather than environments in which specific games are played out. While online ... More


Pseudo Space: Experiments with Avatarism and Telematic Performance in Social Media

Antoinette LaFarge

in Social Media Archeology and Poetics

Published in print:
2016
Published Online:
May 2017
ISBN:
9780262034654
eISBN:
9780262336871
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034654.003.0026
Subject:
Society and Culture, Technology and Society

The history of social media has been marked by arguments over two central issues: markers of identity and degrees of participation. The battle over identity has largely focused on the legitimacy of ... More


Avatars, Pseudonyms, and the Regulation of Affect: Performing and Occluding Gender in the Pall Mall Gazette

Fionnuala Dillane

in Women, Periodicals and Print Culture in Britain, 1830s-1900s: The Victorian Period

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474433907
eISBN:
9781474465120
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474433907.003.0021
Subject:
Literature, Women's Literature

In this essay, Fionnuala Dillane draws upon theories of affect to show how the affective space of the letters page functioned to reinforce ‘structures of feeling in nineteenth-century emotional ... More


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