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‘Desperately Seeking the Audience’: models of audience reception

Kristyn Gorton

in Media Audiences: Television, Meaning and Emotion

Published in print:
2009
Published Online:
September 2012
ISBN:
9780748624171
eISBN:
9780748670956
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9780748624171.003.0002
Subject:
Society and Culture, Media Studies

This chapter considers how we can understand the term 'audience' and critically outlines some of the ways in which the audience has been approached, theorised and researched. It argues that the ... More


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