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Stretching toward the Sacred: John Friend and Anusara Yoga

Lola Williamson

in Gurus of Modern Yoga

Published in print:
2013
Published Online:
January 2014
ISBN:
9780199938704
eISBN:
9780199345892
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199938704.003.0011
Subject:
Religion, Religion and Society

Following the typology developed by Elizabeth De Michelis, this chapter locates Anusara Yoga within the context of Modern Yoga, primarily as a form of Postural Yoga. John Friend, founder of Anusara ... More


Branding Yoga

Andrea R. Jain

in Selling Yoga: From Counterculture to Pop Culture

Published in print:
2014
Published Online:
December 2014
ISBN:
9780199390236
eISBN:
9780199390274
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199390236.003.0004
Subject:
Religion, Religion and Society

This chapter argues that, in the late twentieth century, yoga proponents attracted large audiences to yoga and established and acknowledged authority by branding yoga, a process that reflects ... More


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