Inger L. Stole
- Published in print:
- 2012
- Published Online:
- April 2017
- ISBN:
- 9780252037122
- eISBN:
- 9780252094231
- Item type:
- chapter
- Publisher:
- University of Illinois Press
- DOI:
- 10.5406/illinois/9780252037122.003.0008
- Subject:
- Society and Culture, Media Studies
This chapter follows the Council through the last months of the war and into the reconversion period, when it worked diligently with leaders of the advertising industry, business, and government to ...
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This chapter follows the Council through the last months of the war and into the reconversion period, when it worked diligently with leaders of the advertising industry, business, and government to determine its role in postwar America. It discusses the nature of these deliberations and analyzes the newly elevated role of advertising as a public relations tool for the business community at large. No longer satisfied with taking directives from the government, the postwar council—once again called the Advertising Council—assumed a more independent role in regard to campaign selections. Its campaigns over the next few years included programs that were more explicitly designed to educate the public about the superiority of the American system of free enterprise and the virtues of corporate capitalism.Less
This chapter follows the Council through the last months of the war and into the reconversion period, when it worked diligently with leaders of the advertising industry, business, and government to determine its role in postwar America. It discusses the nature of these deliberations and analyzes the newly elevated role of advertising as a public relations tool for the business community at large. No longer satisfied with taking directives from the government, the postwar council—once again called the Advertising Council—assumed a more independent role in regard to campaign selections. Its campaigns over the next few years included programs that were more explicitly designed to educate the public about the superiority of the American system of free enterprise and the virtues of corporate capitalism.
