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The Adventures of Mickey Mouse, Big Mac, and Coke in the Land of the Gauls

Richard F. Kuisel

in The French Way: How France Embraced and Rejected American Values and Power

Published in print:
2011
Published Online:
October 2017
ISBN:
9780691151816
eISBN:
9781400839971
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691151816.003.0004
Subject:
History, European Modern History

This chapter focuses on major American business enterprises in France. It addresses three issues. First, did Coca-Cola and the others directly export their products, techniques, and strategies to ... More


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