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United America

Wendy L. Wall

in Inventing the "American Way": The Politics of Consensus from the New Deal to the Civil Rights Movement

Published in print:
2008
Published Online:
January 2008
ISBN:
9780195329100
eISBN:
9780199870226
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195329100.003.0007
Subject:
History, American History: 20th Century

In the aftermath of World War II, an array of influential elites launched a wide-ranging effort to recapture the sense of teamwork that had pervaded public discourse during the war. Those engaged in ... More


The Initial Year of the Advertising Council

Inger L. Stole

in Advertising at War: Business, Consumers, and Government in the 1940s

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037122
eISBN:
9780252094231
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037122.003.0004
Subject:
Society and Culture, Media Studies

This chapter looks at the strategizing and planning efforts that went into the Advertising Council. It outlines the Council’s organizational setup and its working relationship with the government’s ... More


Advertising, Washington, and the Renamed War Advertising Council

Inger L. Stole

in Advertising at War: Business, Consumers, and Government in the 1940s

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037122
eISBN:
9780252094231
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037122.003.0006
Subject:
Society and Culture, Media Studies

This chapter considers the debate over payment for the government’s home front promotions, which pitted the media’s desire for increased advertising revenues against concerns about government ... More


Peace and the Reconversion of the Advertising Council

Inger L. Stole

in Advertising at War: Business, Consumers, and Government in the 1940s

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037122
eISBN:
9780252094231
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037122.003.0008
Subject:
Society and Culture, Media Studies

This chapter follows the Council through the last months of the war and into the reconversion period, when it worked diligently with leaders of the advertising industry, business, and government to ... More


The Increasing Role of the War Advertising Council

Inger L. Stole

in Advertising at War: Business, Consumers, and Government in the 1940s

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037122
eISBN:
9780252094231
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037122.003.0007
Subject:
Society and Culture, Media Studies

This chapter details the Council’s activities throughout 1944. It studies how individual advertisers were coached to stay on course, sacrificing money, resources, and some of their creative ... More


Advertising Navigates the Defense Economy

Inger L. Stole

in Advertising at War: Business, Consumers, and Government in the 1940s

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037122
eISBN:
9780252094231
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037122.003.0003
Subject:
Society and Culture, Media Studies

This chapter analyzes industry strategies for “educating the public” to a view of advertising as socially and economically useful. More specifically, it shows the use of institutional advertising for ... More


“Your Grandchildren Will Grow Up Under Communism!”: Cold War Advertising and American Youth

Victoria M. Grieve

in Little Cold Warriors: American Childhood in the 1950s

Published in print:
2018
Published Online:
June 2018
ISBN:
9780190675684
eISBN:
9780190675714
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190675684.003.0005
Subject:
History, American History: 20th Century, Cultural History

A potent weapon in the Cold War, advertising relied on the notion of childhood innocence to promote Cold War containment at home and to advance a crucial pillar of US Cold War ideology abroad—the ... More


Epilogue

Inger L. Stole

in Advertising at War: Business, Consumers, and Government in the 1940s

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037122
eISBN:
9780252094231
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037122.003.0009
Subject:
Society and Culture, Media Studies

This concluding chapter discusses the impact of wartime events on advertising and consumer activism after World War II, and examines their reverse trajectories in the 1950s. With a few notable ... More


The Crying Indian

Finis Dunaway

in Seeing Green: The Use and Abuse of American Environmental Images

Published in print:
2015
Published Online:
September 2015
ISBN:
9780226169903
eISBN:
9780226169934
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226169934.003.0005
Subject:
History, Environmental History

In 1971, the antilitter organization Keep America Beautiful, along with the Advertising Council, launched a campaign featuring the Crying Indian. Played by Iron Eyes, an actor in native garb, the ... More


Gas Lines and Power Struggles

Finis Dunaway

in Seeing Green: The Use and Abuse of American Environmental Images

Published in print:
2015
Published Online:
September 2015
ISBN:
9780226169903
eISBN:
9780226169934
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226169934.003.0007
Subject:
History, Environmental History

This chapter begins by looking at pictures of gas lines that emerged during the OPEC oil embargo in 1973-74. These images presented the energy crisis as a short-term problem of supply rather than a ... More


Carter’s Crisis and the Road Not Taken

Finis Dunaway

in Seeing Green: The Use and Abuse of American Environmental Images

Published in print:
2015
Published Online:
September 2015
ISBN:
9780226169903
eISBN:
9780226169934
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226169934.003.0011
Subject:
History, Environmental History

This chapter considers the popular memory of Jimmy Carter as an environmental president in relation to media images and environmentalist critiques of his policies. Ranging from solar panels on the ... More


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