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Case Studies: Social Marketing Research in Action

W. Douglas Evans

in Social Marketing Research for Global Public Health: Methods and Technologies

Published in print:
2016
Published Online:
August 2016
ISBN:
9780199757398
eISBN:
9780190226022
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199757398.003.0009
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Social marketing research in rich countries around the world mainly focuses on behavior change as the product, with some important exceptions, as compared to subsidized product marketing, which is ... More


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