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2012: Data-Driven Networked Campaigning

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199731930
eISBN:
9780199357482
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199731930.003.0006
Subject:
Political Science, American Politics, Democratization

The 2012 presidential candidates refined proven practices and ran the most data-driven campaigns in history. The candidates deployed social media, strategic online ad buys, and their websites as the ... More


“I Don’t Think This Is Really ‘a Moment’”: Proposition 8, Plays on Broadway, Presidential Campaigns in 2012—and Paradoxes

J. B. Haws

in The Mormon Image in the American Mind: Fifty Years of Public Perception

Published in print:
2013
Published Online:
January 2014
ISBN:
9780199897643
eISBN:
9780199369676
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199897643.003.0010
Subject:
Religion, Religion and Society

The interpretive windfall provided by Romney’s second run for the presidency in 2012 drives this chapter. And such is the accelerated pace of the age of new media—this era of unfettered everyman-type ... More


2012: Data-Driven Networked Campaigning

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0006
Subject:
Political Science, American Politics, Democratization

The 2012 presidential candidates refined proven practices and ran the most data-driven campaigns in history. The candidates deployed social media, strategic online ad buys, and used their websites as ... More


Dangerous Convictions: What's Really Wrong with the U.S. Congress

Tom Allen

Published in print:
2013
Published Online:
February 2015
ISBN:
9780199931989
eISBN:
9780190252687
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199931989.001.0001
Subject:
Political Science, American Politics

The rhetoric of the 2012 presidential campaign exposed the deeply rooted sources of political polarization in America at that time. One side celebrated individualism and divided the public into ... More


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