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“Because I’m Blasian”: Tiger Woods, Scandal, and Protecting the Blasian Brand

Myra S. Washington

in Blasian Invasion: Racial Mixing in the Celebrity Industrial Complex

Published in print:
2017
Published Online:
May 2019
ISBN:
9781496814227
eISBN:
9781496814265
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781496814227.003.0004
Subject:
Sociology, Race and Ethnicity

This chapter deconstructs the rhetoric around Tiger Woods during the scandal regarding his extramarital affairs. Though Woods had been able to use his mixed race identity to market himself more ... More


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