Howard Cox
- Published in print:
- 2000
- Published Online:
- October 2011
- ISBN:
- 9780198292210
- eISBN:
- 9780191684890
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780198292210.003.0007
- Subject:
- Business and Management, Business History, International Business
This chapter discusses the organization and operation of BAT Co.'s cigarette business in India. Unlike in other regions of the company's ...
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This chapter discusses the organization and operation of BAT Co.'s cigarette business in India. Unlike in other regions of the company's operations, the process of tobacco leaf cultivation and trade was given detailed attention in India. This included the formation of a subsidiary company called the Indian Lead Tobacco Development Co., which was responsible for providing advice and support to tobacco farmers, especially those in interested in growing the American Bright leaf tobacco. BAT Co. 's focus on leaf cultivation was in response to the changes in policy that stemmed from the Indian government's efforts to raise revenue. And in another response to the government's trade policy initiative, BAT Co. formed another subsidiary called Imperial Tobacco Co. in 1910.Less
This chapter discusses the organization and operation of BAT Co.'s cigarette business in India. Unlike in other regions of the company's operations, the process of tobacco leaf cultivation and trade was given detailed attention in India. This included the formation of a subsidiary company called the Indian Lead Tobacco Development Co., which was responsible for providing advice and support to tobacco farmers, especially those in interested in growing the American Bright leaf tobacco. BAT Co. 's focus on leaf cultivation was in response to the changes in policy that stemmed from the Indian government's efforts to raise revenue. And in another response to the government's trade policy initiative, BAT Co. formed another subsidiary called Imperial Tobacco Co. in 1910.
