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Building the Global Account Team

George S. Yip and Audrey J. M. Bink

in Managing Global Customers: An Integrated Approach

Published in print:
2007
Published Online:
October 2011
ISBN:
9780199229833
eISBN:
9780191696374
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199229833.003.0007
Subject:
Business and Management, Strategy, International Business

Chapter 6 examined the global account manager (gam). But as the relationship with a major account will be more intense than one person can handle, there will always be more employees involved in the ... More


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