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What is “Big Data”?

Russell Walker

in From Big Data to Big Profits: Success with Data and Analytics

Published in print:
2015
Published Online:
August 2015
ISBN:
9780199378326
eISBN:
9780199378340
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199378326.003.0001
Subject:
Economics and Finance, Financial Economics

This chapter introduces Big Data from several dimensions: the rate of data creation by digital processes, the impact of increased data collection, storage and processing, and paradigm shifts in the ... More


Big Data Expands with Passive Data Capture

Russell Walker

in From Big Data to Big Profits: Success with Data and Analytics

Published in print:
2015
Published Online:
August 2015
ISBN:
9780199378326
eISBN:
9780199378340
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199378326.003.0003
Subject:
Economics and Finance, Financial Economics

This chapter explores the emergence of passive data capture as a compelling source of Big Data. Various types of passive data capture are discussed, such as those stemming from RFID technology, ... More


Disrupting Business Models with New Data from Location-Based Services

Russell Walker

in From Big Data to Big Profits: Success with Data and Analytics

Published in print:
2015
Published Online:
August 2015
ISBN:
9780199378326
eISBN:
9780199378340
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199378326.003.0011
Subject:
Economics and Finance, Financial Economics

The reality that most people in developed countries have a phone or even a smartphone has created a network of sensors and “data reporters” at virtually no cost to firms. Location-based services have ... More


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