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Psychological Hedonism, Hedonic Motivation, and Health Behavior

David M. Williams

in Affective Determinants of Health Behavior

Published in print:
2018
Published Online:
May 2018
ISBN:
9780190499037
eISBN:
9780190881375
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190499037.003.0010
Subject:
Psychology, Health Psychology

Why is it so hard to choose the fruit salad instead of the chocolate cake? Why do we dread our daily workout? And why do some of us find it so difficult to quit smoking, quit drinking too much, or ... More


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