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Analysing Buyer Behaviour

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0004
Subject:
Business and Management, Marketing

This chapter analyses buyer behaviour, taking an outside-inside view of the organization. It looks at buyer behaviour from the perspective of a marketing manager. Part A describes some simple data ... More


The Political Dynamics of Marketizing “Corporate Control”

Helen Callaghan

in Contestants, Profiteers, and the Political Dynamics of Marketization: How Shareholders gained Control Rights in Britain, Germany, and France

Published in print:
2018
Published Online:
January 2018
ISBN:
9780198815020
eISBN:
9780191853517
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198815020.003.0002
Subject:
Business and Management, Corporate Governance and Accountability, Political Economy

Chapter 2 provides background information pertaining to the regulation of takeover bids, to clarify how political struggles surrounding shareholder rights elucidate the political dynamics of ... More


Conclusion

Helen Callaghan

in Contestants, Profiteers, and the Political Dynamics of Marketization: How Shareholders gained Control Rights in Britain, Germany, and France

Published in print:
2018
Published Online:
January 2018
ISBN:
9780198815020
eISBN:
9780191853517
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198815020.003.0006
Subject:
Business and Management, Corporate Governance and Accountability, Political Economy

The final chapter highlights the theoretical significance of the findings, reflects on their generalizability, and outlines supplementary explanations. By identifying systematic differences in the ... More


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