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Lifestyle Branding

Christine M. E. Guth

in Hokusai's Great Wave: Biography of a Global Icon

Published in print:
2015
Published Online:
November 2016
ISBN:
9780824839598
eISBN:
9780824871550
Item type:
chapter
Publisher:
University of Hawai'i Press
DOI:
10.21313/hawaii/9780824839598.003.0004
Subject:
Society and Culture, Asian Studies

This chapter looks at the diffusion of “The Great Wave” through a range of goods, beginning with museum merchandise, where its ties to the authority of Hokusai’s woodcut are most important, through ... More


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