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Desperately Seeking Dinero: Calculating Language and Race within Radio Ratings

Dolores Inés Casillas

in Sounds of Belonging: U.S. Spanish-language Radio and Public Advocacy

Published in print:
2014
Published Online:
March 2016
ISBN:
9780814770658
eISBN:
9780814760369
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814770658.003.0005
Subject:
Society and Culture, Media Studies

This chapter critiques Arbitron's awarding of third place in the category of “listener loyalty” to Radio Nueva Vida. The radio ratings service's measurement practices were riddled with linguistic and ... More


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