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Introduction: Marketing Health: Smoking and the Discourse of Public Health 1945–2000

Virginia Berridge

in Marketing Health: Smoking and the Discourse of Public Health in Britain, 1945-2000

Published in print:
2007
Published Online:
September 2007
ISBN:
9780199260300
eISBN:
9780191717376
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199260300.003.0001
Subject:
History, British and Irish Modern History

This introductory chapter begins with a discussion of the purpose of the book, which is to deepen understanding of the scientific outlook of post-war public health and the networks which shaped it. ... More


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