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When Simple Is Hard to Accept

Robin M. Hogarth

in Ecological Rationality: Intelligence in the World

Published in print:
2012
Published Online:
May 2012
ISBN:
9780195315448
eISBN:
9780199932429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195315448.003.0024
Subject:
Psychology, Cognitive Psychology, Human-Technology Interaction

This chapter addresses implications of the application of simple heuristics. In general, people find it hard to accept that simple decision rules can be used to resolve seemingly complex problems. As ... More


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