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Where to compete? The logic behind market selection

Markus Venzin

in Building an International Financial Services Firm: How Successful Firms Design and Execute Cross-Border Strategies

Published in print:
2009
Published Online:
October 2011
ISBN:
9780199535200
eISBN:
9780191701153
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199535200.003.0006
Subject:
Business and Management, Finance, Accounting, and Banking, Strategy

This chapter advances some of the arguments presented in Chapter 4 and develops a heuristic model that supports managers when choosing their next target market. Market selection and market entry mode ... More


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