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The Organization

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0002
Subject:
Business and Management, Marketing

This chapter explores the business context in which marketing decisions are made. It frames the discussion from a marketing point of view, emphasizing, products and services, customers, innovation, ... More


Service-dominant logic and its impact on the selling organization

Tony Douglas and Kenneth Le Meunier-FitzHugh

in Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

Published in print:
2016
Published Online:
August 2016
ISBN:
9780198706632
eISBN:
9780191826061
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198706632.003.0004
Subject:
Business and Management, Strategy, Marketing

Service selling is increasingly present in both business-to-business and business-to-consumers markets and has opened new opportunities for selling organizations to develop different types of value ... More


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