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Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Arthur B. Markman (ed.)

Published in print:
2016
Published Online:
June 2016
ISBN:
9780199374441
eISBN:
9780190609023
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199374441.001.0001
Subject:
Psychology, Social Psychology

Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This book brings together contributions from ... More


Innovation Cells: Company Beachheads in Technology Universities

Felix Cardenas, Tony Davila, and Daniel Oyon

in Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Published in print:
2016
Published Online:
June 2016
ISBN:
9780199374441
eISBN:
9780190609023
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199374441.003.0008
Subject:
Psychology, Social Psychology

Firms can develop disruptive innovation by setting up an innovation cell that functions as a corporate innovation unit securing new technology and marketing insights that in cooperation with its ... More


An Open Invitation to Open Innovation: Guidelines for the Leadership of Open Innovation Processes

Diana Rus, Barbara Wisse, and Eric F. Rietzschel

in Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Published in print:
2016
Published Online:
June 2016
ISBN:
9780199374441
eISBN:
9780190609023
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199374441.003.0007
Subject:
Psychology, Social Psychology

Leadership is crucial for the successful internal implementation of open innovation (OI) initiatives. Based on empirical evidence from the leadership, organizational change, and OI literatures, this ... More


The Process of Open Innovation

Arthur B. Markman

in Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Published in print:
2016
Published Online:
June 2016
ISBN:
9780199374441
eISBN:
9780190609023
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199374441.003.0001
Subject:
Psychology, Social Psychology

Innovation refers to processes that companies use to generate new ideas and bring those ideas to bear on their business either as new products or as process improvements. Open innovation recognizes ... More


Opportunity Thinking Approach to Open Innovation: Seeing Clearly the Elephant in the Room

Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue

in Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Published in print:
2016
Published Online:
June 2016
ISBN:
9780199374441
eISBN:
9780190609023
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199374441.003.0005
Subject:
Psychology, Social Psychology

This chapter explores the integration of open innovation and opportunity thinking as tools that enable practitioners to capitalize on collaborative strategies across disciplines and organizational ... More


Building an Innovation Coral Reef: The Austin Technology Incubator Case Study

Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman

in Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Published in print:
2016
Published Online:
June 2016
ISBN:
9780199374441
eISBN:
9780190609023
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199374441.003.0009
Subject:
Psychology, Social Psychology

Building an innovative culture is a key goal of most companies. An open approach to innovation has been shown to offer important advantages accelerating this goal. Current models of innovation ... More


Better, Faster, Safer, and Cheaper: USAA Roof Inspections with Pole Cam

Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco

in Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Published in print:
2016
Published Online:
June 2016
ISBN:
9780199374441
eISBN:
9780190609023
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199374441.003.0006
Subject:
Psychology, Social Psychology

This chapter presents an extended case study of how USAA, an insurance and financial services company that serves military families, used open innovation practices to develop and refine a process ... More


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