Jump to ContentJump to Main Navigation

You are looking at 1-1 of 1 items for:

  • Keywords: marketers x
  • Public Health and Epidemiology x
Clear All Modify Search

View:

Critical social marketing

Gerard Hastings

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.17
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter introduces critical marketing (the critical analysis of marketing) and explains why it is an invaluable tool for understanding: how marketing works; how it impacts on behaviour; and how ... More


View: