Jump to ContentJump to Main Navigation

You are looking at 1-1 of 1 items for:

  • Keywords: marketers x
  • Social Psychology x
Clear All Modify Search

View:

Marketing and Envy

Russell W. Belk

in Envy: Theory and Research

Published in print:
2008
Published Online:
April 2010
ISBN:
9780195327953
eISBN:
9780199301485
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195327953.003.0012
Subject:
Psychology, Social Psychology

This chapter focuses on ways in which marketers promote or use envy to sell products. Marketing strategies often take advantage of envy in order to create desires in consumers to obtain products ... More


View: