Jump to ContentJump to Main Navigation

You are looking at 1-1 of 1 items for:

  • Keywords: marketers x
Clear All Modify Search

View:

Response: The Complete Guide to Profitable Direct Marketing

Lois K. Geller

Published in print:
2002
Published Online:
October 2011
ISBN:
9780195158694
eISBN:
9780199849420
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195158694.001.0001
Subject:
Business and Management, Strategy

Marketing experts know that direct marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right ... More


View: