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Inside Marketing: Practices, Ideologies, Devices

Detlev Zwick and Julien Cayla (eds)

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.001.0001
Subject:
Business and Management, Marketing

This book offers a theoretically informed, critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. With marketing ... More


Inside Marketing: Practices, Ideologies, Devices

Detlev Zwick and Julien Cayla

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0001
Subject:
Business and Management, Marketing

In comparison to the impressive amount of resources, time, and energy going into researching the inner life of consumers, a rather minor effort has been made to study the growing army of economic ... More


3. 3. “Market-things Inside”: Insights from Progressive Grocer (United States, 1929–1959)

Franck Cochoy

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0004
Subject:
Business and Management, Marketing

This chapter wonders about the overemphasis placed on consumers in marketing research. It starts from two questions: Is studying consumption exactly the same as studying consumers? Can consumption be ... More


4. 4. Convoking the Consumer in Person: The Focus Group Effect

Catherine Grandclément and Gérald Gaglio

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0005
Subject:
Business and Management, Marketing

This chapter is concerned with the work of focus group-based market research in representing the consumer. Dedicated to generating answers from consumers to questions asked by marketers, focus groups ... More


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