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10. 10. Flipping the Neighborhood: Biopolitical Marketing as Value Creation for Condos and Lofts

Detlev Zwick and Yesim Ozalp

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0011
Subject:
Business and Management, Marketing

This study of contemporary condo and loft marketing practices and discourses illustrate two key valorization strategies of contemporary condominium and loft marketing: lifestyle community and ... More


‘For Men Who Should Know Better’: The Emergence of Men’s Lifestyle Media

Steven McKevitt

in The Persuasion Industries: The Making of Modern Britain

Published in print:
2018
Published Online:
December 2018
ISBN:
9780198821700
eISBN:
9780191860911
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198821700.003.0007
Subject:
Business and Management, Marketing

Between 1969 and 1997 there was an ongoing re-evaluation of male consumer behaviour, which manifested itself through an emergent men’s lifestyle magazine sector, but also an expansion of established ... More


Symbols of Self-Expression: The Rise of Corporate Branding

Steven McKevitt

in The Persuasion Industries: The Making of Modern Britain

Published in print:
2018
Published Online:
December 2018
ISBN:
9780198821700
eISBN:
9780191860911
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198821700.003.0008
Subject:
Business and Management, Marketing

This chapter looks in detail at the widespread adoption of corporate branding strategies. A natural consequence of the rise of marketing as the key strategic function was that the discipline ... More


Lifestyle Innovations Generating New Businesses

Mahesh K. Joshi and J.R. Klein

in Global Business

Published in print:
2018
Published Online:
September 2018
ISBN:
9780198827481
eISBN:
9780191866388
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198827481.003.0015
Subject:
Business and Management, Political Economy

Life-altering technology is not only improving our lifestyle but also creating new business models. Integration of technology into everyday life is a primary driver of changes in lifestyle. Whether ... More


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