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Advertising Navigates the Defense Economy

Inger L. Stole

in Advertising at War: Business, Consumers, and Government in the 1940s

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037122
eISBN:
9780252094231
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037122.003.0003
Subject:
Society and Culture, Media Studies

This chapter analyzes industry strategies for “educating the public” to a view of advertising as socially and economically useful. More specifically, it shows the use of institutional advertising for ... More


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